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Diogo Angelim

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When Your Website Reaches the Top

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You set up a website, receive your first visitors, and years after fully dedicating your energy into the business, you feel like it starts to get a good traction. After you get the first meaningful results from all of the effort and dedication that you put, you realize that not only did you do a great job, but mainly, that you gained more clarity, as you collect feedback from customers.

At this stage, you would naturally have a plenty of tools at your disposal, some of those that you would have to decide on either keeping, or eliminating to shape your company to the highest efficiency level possible.

On the mid-level stage of a business, you should have the perfect balance between excitement Vs motivation, self and industry knowledge, experience, and confidence. At this stage, exploring new opportunities, or allowing yourself to do something different, can cause higher impact when compared to earlier stages – whether positive, or negative.

Here, the key to managing the results is related to how efficiently your website performs, other than how many visitors it converts to paying customers. In other words, there are no shortcuts to a successful website, because that is related to how often you maintain it, and how well you master your business overall.

Time to free up some time for yourself

If you managed to make a successful website, your website brings traffic because most likely, it adds value to your visitors. Normally, that’s the key point where websites cross the line on whether they are profitable, or not. Investing time for yourself at this stage, could also mean that you are opening a window for new opportunities when it comes to partnerships, investment, new collaborations, etc. Now, all of those variables that seemed impossible to figure out before, become easy to reveal. That is for the simple fact that now, you should have collected a number of statistics that you can share with prospective stakeholders.

Delegate maintenance

Maintaining a website is like maintaining a vehicle. One automated update can be compared to gasoline that can become corrosive if not used, or a battery that dies if not charged as often. Maintaining a website means making sure that one update will not break anything that could lately, become a disaster. WordPress websites are built around plugins, that form a complex ecosystem that must often be updated, upgraded, tested, fixed, refactored, and improved to keep it secure, accessible, and, among other things, fast. While maintaining a website is usually easy and cheap, neglecting this task can cost your business, and even your personal health.

Share your achievements

Your website achievements are your safeguard, and no one can take it from you. As long as you keep feeding your website, testing, and improving it, you don’t necessarily have to keep acquiring new customers, publishing new content, building new features all the time, as you naturally do in the beginning. If you’ve reached this stage, don’t be afraid to share your results. They could come in the form of testimonials, reviews, stories, gallery, etc. Maintaining your social proof can serve as a motivational tool, and reinforce the status that you achieved as a business owner.

Revise your priorities

Learning how to vet your own ideas does also mean maturity and control. When your TO-DO list starts to become unmanageable, and customers start to unstoppably request for new features, prioritize tasks that affect your billing system first, and eliminate enhancements that won’t add value directly to your business. Aim to fix bugs as a mid-priority task, because as long as they affect your customers’ experience, they can also affect your brand’s reputation.

Redesign your website

If your automated plugin updates actually made the plugin itself better, or if just resulted into a fatal error, but you managed to fix it, you get back to where it all started. In other words, paying for plugins can save time, but in very rare cases would mean progress. Development is about keeping things lean, and not really much about building new stuff. However, a complete new design can bring new ideas, and consolidate the existent state of your website. When you redesign a website, you eliminate the knots and tugs that inevitably grow as you modify it.

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When Your Website Reaches the Top
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